Media Checklist

Are you about to try to earn some media coverage? You'll be more likely to succeed if you answer yes to all these questions.

Understand Interview Dynamics

Ever had a conversation go entirely off track, and felt you couldn’t get it back onto your topic? That often happens to people who are new to being interviewed by the news media.

To a reporter, a question is an instrument used to dig out information. Depending on your answer, the reporter can end up exploring topics you’d rather not talk about.

Getting it Right: Unique Pitch, Flawless Execution

Adding a media relations plan to your communications program makes sense. Almost certainly, it will cost less than advertising and will probably do a better job in shaping what the public thinks about you and what you mean to them.

But hold off on blasting your news release to every media contact that you’ve acquired. Most reporters don’t want to hear from you, unless you’ve taken the time to figure out how your story fits into their world.